Petalonia

Petalonia is a New York City–based luxury floral design studio founded in 2019 by Dinara Safiullina. Originally launched as Design by Dinara Safiullina, the brand underwent a thoughtful rebranding in 2024, evolving into Petalonia to reflect its refined aesthetic, expanded services, and modern approach to floral design. Dinara holds an MFA in Interior Design from the New York School of Interior Design and is a graduate of one of North America’s most respected floral design programs at the New York Botanical Garden (NYBG). This unique background allows Petalonia to approach florals with an architectural eye, strong composition, and exceptional attention to detail.

Petalonia specializes in gift-ready luxury floral arrangements that are elegant, intentional, and beautifully packaged. Every arrangement is designed to look like a complete gift the moment it’s received — from the flowers themselves to the reusable, refined packaging, created to extend the life and purpose of the design. In addition to daily arrangements and flower delivery in NYC, Petalonia provides custom floral installations and event florals, including weddings, birthdays, corporate events, luxury brand activations, and religious holidays. With a focus on quality, thoughtful design, and sustainability, Petalonia delivers elevated floral experiences for modern gifting and meaningful moments.